I was very happy to observe the deep understanding of MUJI shown by the applicants with their treatment of the term "Found". What is wanted now is not the perception of "finding" things but rather of "opening ones eyes" to them. Making a bed with a mat made of plant matter; washing away grease with plant matter powder - these proposals link directly to our lifestyles. Nail Hook; Second Skin; Stapler Placement; these too will constitute products the likes of which have never been seen before.
Bringing things back from the natural world, things that have been forgotten. This intensity was shown in the bunch of straws. Its very obviousness really seriously makes you think. This notion doesn't come across with all products, but from the very first glance, the idea of Found MUJI was exemplified by the straw. Its symbolic existence is good. Yet it's easy on the mouth when you put it to your lips, and the color is good. Slight differences in lengths being acceptable is good, too.
- Kenya Hara
- Kazuko Koike
- Takashi Sugimoto
- Naoto Fukasawa